April 7th, 2009
I’ve written on the subject of long versus short copy before. At length (if you’ll pardon the terrible pun – it’s my blog, whatdyagonnadoaboutit?!). So I won’t go on about it here. Suffice to say that I think it’s horses for courses, and that long copy works well for some audiences and not for others. […]Read more...
April 6th, 2009
Below is a review of SMX Sydney 2009. For a review of SMX Sydney 2010, visit live blog posts of the event (on Silver Pistol): SMX Sydney 2010 Day 1 and SMX Sydney 2010 Day 2. If you didn’t make it to SMX Sydney 2009, I’m afraid I have some bad news. It was awesome! […]Read more...
March 20th, 2009
What is the ‘Inverted Pyramid’ approach to copywriting? Paul Jones (director of Magneto Copywriting Training, and a guy who knows his stuff) published a very nice blog post today, about the ‘inverted pyramid’ approach to copywriting. You can read the details at his blog, but the essence of the inverted pyramid approach is that you […]Read more...
March 19th, 2009
Some of my Twitter followers talk to me a lot I love my Twitter followers (although I hate the term ‘followers’). They’re so helpful and friendly and giving. And I have some brilliant conversations with them. I’d like more of my followers to do the same But I keep seeing the same names and faces […]Read more...
March 13th, 2009
I want more affiliates, but there’s no obligation Yes, this book is completely FREE. No obligations. For 24 hours. Until 10am, March 14, 2009, Sydney time. But I’m not giving it away out of the goodness of my heart (although I like to think I’m a good guy!). I’m actually after more affiliates, to help […]Read more...
February 12th, 2009
The Victorian bushfires have been a terrible, terrible tragedy. More than 180 dead. Entire families lost. Towns absolutely devastated. Children gone. Parents gone. It’s heart-breaking. I’m a parent. I can’t conceive of losing my kids or of them suffering so badly. So I’m donating all proceeds from sales of my SEO ebook, from now until […]Read more...
February 3rd, 2009
“What’s more”, “Nevertheless”, “Of course”, “Needless to say”… Why do some reviewers think these devices are too informal for sentence-starters? Oh, and let’s not forget “Importantly”, “Just as importantly”, “Additionally” and “Furthermore”! I wouldn’t say it happens all the time, but enough to make me wonder. After pointing to something in my copywriting portfolio and […]Read more...
January 29th, 2009
I is a copywriter. So my blog posts are all free of grammatical errors and semantic ambiguities, right? Nup. I write much as I speak. So my style is conversational and my posts share some of the errors of speech. And that’s ok. For two reasons: My style is CLEARLY conversational. Readers see the signals […]Read more...
January 27th, 2009
Missy Elliot didn’t mention her hips today. But I thought about ‘em anyway. And three hot and sweaty minutes later, my copywriting mojo was back. This is the complete, uncensored, yet sadly anticlimactic account of those three minutes.Read more...