April 1st, 2011
I stumbled upon this page today. Here’s a screenshot of it: I hated it. Maybe I just need another coffee, but I found myself switching off in the first sentence. What’s wrong with it? There are quite a few things wrong here, and I’ll touch on a few of them, but the thing I want […]Read more...
March 31st, 2011
I tweeted this question this morning: Unfortunately, my Twitter friends weren’t able to help me out much. Thanks anyway guys! You know I love you! So I had to actually do a bit of searching for myself! (Unacceptable, I tells ya!) What my search turned up Here’s what I found (all from Jakob Nielsen, and […]Read more...
March 16th, 2011
Bloggers and article marketers, if you’re outsourcing your writing, DON’T give it to a copywriter. I mean, let’s think about this… It’s about content marketing & SEO You want a link-worthy, keyword-rich piece, right? Something people will read, appreciate and share? (If you’re guest-blogging or article marketing, you want the same, because that’s what will […]Read more...
February 8th, 2011
Pssst. Don’t tell any of my prospective clients, but I reckon some of the best copywriting lessons come from songwriters. It’s not surprising, really, when you think about it. After all, it’s their job to engage listeners, and to compel them to buy. So I thought I’d list some of my favorite songwriters and discuss […]Read more...
November 4th, 2010
Fixed price was the natural way to go for me When I started Divine Write, back in 2002, it seemed natural to me to quote fixed prices. There were 3 reasons for this: When I get tradesmen to work for me, I always want to know how much they’re gonna cost. I’m a tight bastard! […]Read more...
October 20th, 2010
I’ve blogged a few times (and ranted many more) about the need for more readable writing, despite certain rules. Shame I didn’t put it quite this eloquently… What are your pet pedant peeves? What grammar Nazi laws annoy you the most? Please comment. Mine’s the one that forbids me to start a sentence with a […]Read more...
Radio interview: What are SEO & SEO copywriting? How did I get into both? And how did my big mouth get me fired?October 12th, 2010
I was recently interviewed by the very wonderful Serena Star and Johny B at Bondi FM. Have a listen if you’re keen to hear an intro to SEO and SEO copywriting, or if you’re keen to hear how I made a start in (was pushed into) the industry. Note that Serena runs a couple […]Read more...
October 8th, 2010
An aspiring copywriter emailed me with a question, the other day. He’d noticed that a lot of the samples in my portfolio are shown in their end state — i.e. design + copy. As someone investigating how to become a copywriter, he was concerned that he wouldn’t be able to do this in his own […]Read more...
September 21st, 2010
Get ready for a rant. (And comment if you think I’m wrong. Or right.) A good client asked me to write some web copy to promote his SEO service. Fine. No problems. I’ve done that many times. So I asked for some details: ME: “I need more information about your SEO service. At the moment, […]Read more...