March 28th, 2013
This isn’t a discussion about long-form copy. It’s about whether long articles / posts are more memorable, more noteworthy and more link-worthy. I say yes. Actually, I say YES YES YES! Sure, you can whip through a few short pieces and tell yourself you’ve consumed your obligatory content for the day. But how much of […]Read more...
March 21st, 2013
I received an email this morning: “Hi Glenn, before i buy, is your seo copywriting book updated re panda? The table of contents looks fab and I am sure its useful but am wondering, is this book updated, given all the changes about organic content since Panda? Thanks” Now I’ve been pretty quiet on the […]Read more...
March 18th, 2013
I’ve been talking recently with some fellow copywriters about project management. Specifically, how we track time, jobs and contacts. Being the system-addicted geek I am, I had a few things to say on the matter. Here’s what… Firstly, for a freelance copywriter, it’s all about time tracking. If you can’t track your time easily and […]Read more...
December 6th, 2012
Throw a sheepskin on my face and call me Father Christmas! I’m running a Christmas special… Both my ebooks for just $4.99 each! SEO Secrets — USD $49.97 $4.99 Use discount code “christmas” after you click Add to Cart. ‘SEO Secrets’ is a 194 page, comprehensive DIY search engine optimization (SEO) guide for small business […]Read more...
November 19th, 2012
This is a guest-post from the fabulous and glamorous Kate Toon, a Sydney SEO copywriter and SEO consultant. Are you guilty of any of the mistakes she mentions? (I bet you are! ;-) Over to Kate… I’ve been building websites since 1996. In those days we were chuffed that they weren’t in black and white […]Read more...
August 28th, 2012
July 6th, 2012
As with all writing, the trick with property descriptions is to be creative. Not for art’s sake, but for your reader’s sake. And ultimately for the sake of your response rate. It’s not the sort of advice you usually hear about writing property descriptions, I know. You’re normally told to write about benefits, write about […]Read more...
October 27th, 2011
I don’t often publish guest posts on this blog, but when Alex Petrovic, of Dejan SEO, approached me with an idea to write about the role of quality copywriting in reputation management, I was intrigued. It’s not something I’ve been involved in, myself, so I was keen to hear his thoughts. I’m glad I made […]Read more...
May 4th, 2011
After the fun of last year’s Mothers Day special (that still makes me laugh!), I’ve decided to run it again this year… In honor of all the hard work the mums of the world are putting in, I’m running a Mothers Day Special on my ebooks. (It may be a bit like buying a lawnmower […]Read more...
April 13th, 2011
Some good writer friends have been pissing me off. I’m looking at you, James Chartrand, Amanda Gonzalez, Peter Shallard and Rachel Eldred. I love you, ‘n all, but enough’s enough!!! Amanda seems intent on eliminating exclamation points. Rachel’s almost as dedicated. Peter tells me I’m not as busy as I think I am, and James […]Read more...