September 5th, 2013
I’m as pro-clarity as the next écrivain. But I think the current attack on verbs takes things a little too far. Some verbs under attack In this article, for instance, Laura Hale Brockway says we should replace all the verbs in the left column with those on the right: I like Laura’s style, and agree with […]Read more...
September 4th, 2013
Well it’s been a long while coming, but I’ve finally launched a new website for Divine Write. Some highlights… Case studies I’ve always found it hard to show my website visitors the full scope of what I do. It’s a lot more than just stringing a nice sentence together. So I’ve introduced case studies to discusses some […]Read more...
May 22nd, 2013
You’d think reviewing a piece of copywriting would be pretty straightforward. It’s just a Word document, after all. And Word has Track Changes! But once you’ve sent a few copy drafts off for client review (and if you’re reading this, I assume you have), you quickly see it’s anything but straightforward. The horror client review […]Read more...
April 18th, 2013
Well, the new-look Gmail sux. :-( In fact, in all my years, I’ve never seen such a big step backwards in usability when ‘upgrading’ to a new version of a product. Sadly, I’m sure I’ll find plenty more examples over the coming days/weeks/months/years, but here’s a list of the things that jumped out and bit […]Read more...
April 16th, 2013
I didn’t know what a copy deck was I’m not an ex-agency copywriter. In fact, I’ve never stepped foot inside an agency office. I became a copywriter after 9 years as a technical writer in the software industry. So I’d never heard of a ‘copy deck’. It was a term that just never came up. […]Read more...
April 15th, 2013
This morning, I read a great article by Joe Pulizzi: 4 Truths About Content Marketing Agencies. It’s definitely worth a read, but I’ll give you the synopsis: A lot of people are calling themselves content marketers when they really shouldn’t be. New profession, age-old problem While I agree, this sux, we shouldn’t be surprised. It’s something […]Read more...
April 13th, 2013
Last week, I read an interesting article by Neil Patel on the long versus short copy issue. It allegedly shows long copy out-performing short. On the face of it, it looks fairly compelling, but if you keep your thinking cap on when you’re reading it, you’ll see it’s actually quite weak. It shows us more […]Read more...
April 10th, 2013
I’ve always been a writer. Even as a kid. It sounds corny, but it’s not what I do, it’s who I am. I think in writing I write (in my head, of course) while I’m in the shower, while I’m running, while I’m cooking dinner. When I’m reading, I REwrite. Same when I’m watching TV […]Read more...
April 4th, 2013
Yesterday I moaned about people being too scared to say something. Today, before I’d even had a chance to change into my good tracksuit pants, I saw three examples of people who weren’t. Example 1 – Engaging copywriting The first comes from the glamorous and genuine Lisa Davis. (She’s an SEO developer for Lined Media, […]Read more...
April 3rd, 2013
Earlier today, a friend sent me a link to this video, showing Australia’s Opposition Leader acting like a rabbit in the headlights. (I’ve skipped to the end, but the whole video is worth watching.) Don’t get me wrong. I know this isn’t new in politics; I’m not commenting on politics, per se. But it got […]Read more...