November 2nd, 2017
This post answers a question that’s never asked. It discusses job titles most people have never heard of. And it details a service no-one ever Googles. But it may well be the most important post I’ve ever written. Let me start with the question: Who should plan the layout, functionality, navigation and structure of your […]Read more...
December 3rd, 2016
I don’t normally publish guest posts, but when a friend of mine, David Garden, sent me the below, I thought it was worth making an exception. He’s dug up some interesting About Us page examples, with a range of pros and cons. Over to you David… As you know, about us pages are important. Maybe even […]Read more...
November 2nd, 2016
Things are a bit quiet here, after my recent holiday, so we’re running a special. For the next 7 days, you can get your copy and design jobs done for just $99/hr. That’s nearly half price! See some of our work Copywriting portfolio… Design portfolio… Fixed price quote, if you like Even if you want […]Read more...
October 26th, 2016
Rules are great. Blind adherence to the rules? Not so much. As a copywriter, you’re constantly breaking rules. You’re a grammar rebel. You have to be. Otherwise you bore the shit out of people and they go buy from someone else. Sure, you need to know the rules before you break them, but you definitely can’t […]Read more...
October 21st, 2016
Just a quick one today. I was doing the accounts and ran a Toggl report to see my billable hours for the year to date. i.e. Time I’ve spent actually copywriting, as opposed to quoting, discussing prospective jobs, maintaining my website, blogging, using social media, scratching my bum, taking early-marks and so on. Here’s that report (click/tap to […]Read more...
October 19th, 2016
Every other day, someone asks me how much I charge to write articles. They don’t always call them that – they might call them newsletters or blogs – but however they label it, that’s what they mean. Trouble is, when I ask them to show me a sample of what they’re after, quite often what they […]Read more...
October 14th, 2016
Most freelance copywriters who hit me up for work are pretty good writers. Some are actually great. But I still haven’t outsourced any work for years. Here’s why… Being a good writer – even a great writer – is only half the battle. If that. The real challenge for most of my jobs is figuring […]Read more...
September 21st, 2016
Before I started my copywriting business in 2002, I bought all the usual tools. A solid Windows PC, a printer, a landline phone, a fax, some office furniture, a paper diary, a good pen, a bookshelf, a filing cabinet, a whole heap of power boards, some business cards and countless other bits and pieces. And after spending all […]Read more...
July 11th, 2016
I’m obsessive about facts I’m obsessive about many things. From finding exactly the right phrasing for a job to upgrading everything in exactly right order in Clash of Clans. But I’m particularly obsessive about facts. As a freelance copywriter, I have to write about something new every day. And to do that credibly, I have to learn a […]Read more...
June 30th, 2016
A question from an aspiring copywriter This morning an aspiring copywriter asked me: “You mentioned you had no formal training in copywriting. Where did you learn the technique when you just started out? Books? The internet?” As always, I ended up with an essay for an answer, so I thought I’d share it here… My […]Read more...