Step 1 – Written quote
In order to provide a written quote, we’ll ask a few simple questions about what services you require (copywriting/website planning/design/development), the pages you require, the general subject matter and your deadline.
Armed with this knowledge, we’ll then email you a written proposal with contract of works (including scope of work, approximate timeframe, number of included reviews, inclusions, exclusions, and terms & conditions).
We don’t leave anything to chance. When we all know what to expect, everyone’s happy.
Step 2 – 50% up-front
We charge 50% up-front on every job. We prefer payment by EFT, direct to our bank account. But if you prefer paying by credit card, you can do that too (using PayPal).
Step 3 – Discovery
To do a great job, we need to know a lot about your business and customers. So we’ll ask you a lot of questions before we get started. See what information we require…
Step 4 – Copywriting & wireframe
For all but the smallest jobs, I write a Proof of Style first. Usually your home page copy. This ensures I don’t get too far down the track only to find you don’t like the tone or approach.
I often supply the Proof of Style in wireframe format. Like this:
Once you’ve approved the Proof of Style, I’ll write the rest of the copy.
Step 5 – Design
If we’re also designing your website, Ian will start work on your logo and home page design as soon as you’ve approved the copywriting Proof of Style. He uses the wireframe as his guide for the information elements required on the page, and the relationships between each element. He’ll send you 2 or more design concepts for you to choose between. Then he’ll further develop the one you choose.
Step 6 – Client review
Depending on the job, I’ll send the remaining copy in Google Docs and/or in a wireframe. Ian will email your designs as JPEGs, and ask for your feedback. The more constructive your review comments, the faster we’ll get to what you want. Learn more about providing great review feedback…
Step 7 – Review changes
We’ll then make your requested changes and send back for re-review. If we’re working to a fixed price, you get 2 rounds of review changes included, on both copywriting and design.
Step 8 – Development & testing
If we’re building your website, we’ll make a start once the design is 100% signed off.
We’ll build it on our servers – so your existing site will remain completely unaffected while your new site is being built. (This is called a ‘staging site’.) Once the staging site is complete and we’ve tested it thoroughly on all major browsers, we’ll send you a link and ask you to review.
Once you’ve approved the staging site, we’ll make it live (i.e. when someone types your web address, they’ll see your new site, not the old one).
Step 9 – Handover
If we’re building your website, the last step is to ensure you’re comfortable maintaining and updating it. You’ll be able to add and edit content by yourself – using a simple Content Management System (CMS) – usually WordPress. We’ll provide training and documentation on the CMS.
See some samples of our work
Or contact me for a copywriting or design quote
If you’re after a website copywriter or web designer (or both) who doesn’t just go through the motions, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.