Step 1 – Understand your needs
First and foremost, we have to understand what you need from your copy. Not just how many pages, and what those pages are, but what your business objectives are, your overarching content strategy, your SEO strategy and your broader marketing strategy.
To achieve this, we’ll usually give you a call when you first contact us. Unless, of course, you’d prefer to email this information; we’ll work however you want to. But generally we find there’s no substitute for a good, old-fashioned conversation.
Here are some of the questions we’d usually ask.
Step 2 – Written quote
Armed with this knowledge, we’ll provide you with a quote for your project. Usually fixed-price, and usually just in email format to begin with. We’re not big on paperwork overhead.
If you feel the quote needs revision for some reason – e.g. we missed something in the scope, or you want to revise the scope – just let us know, and we’ll revise our quote accordingly, and resend.
Once you’re happy with the quote, we’ll email you a proper written proposal with a contract of works (including scope of work, approximate timeframe, number of included reviews, inclusions, exclusions, and terms & conditions). We don’t leave anything to chance. When we all know what to expect, everyone’s happy.
Our proposal has an Approval of Quote form in it. When you’re ready to go ahead, just sign, scan and email the form back to us.
Step 3 – 50% up-front
We’ll then send you an invoice for the first 50%, payable before commencement. We prefer payment by EFT, direct to our bank account. But if you prefer paying by credit card, you can do that too (using Stripe or PayPal).
Step 4 – Discovery
By this stage, we’ll already know quite a bit about your business and requirements. But to do a great job, we’ll need to learn a fair bit more. Down at the page level, though. So we’ll ask you a lot of questions before we get started. See what information we require…
We can get a lot of what we need over the phone – particularly the high-level and subtle information. (For most projects, we include up to 2-hours of phone-time in our fixed-price quote.) For the rest – especially the low-level, page-by-page detail – we’d usually send you a questionnaire.
Step 5 – Copywriting & wireframe
For all but the smallest jobs, we write a Proof of Style first. Usually your home page copy. This ensures we don’t get too far down the track only to find you don’t like the tone or approach.
We often supply the Proof of Style in wireframe format. Like this:
Once you’ve approved the Proof of Style, we’ll write the rest of the copy.
Step 6 – Design
If we’re also designing your website, we’ll start work on your logo and home page design as soon as you’ve approved the copywriting Proof of Style. Our designer uses the wireframe as his guide for the information elements required on the page, and the relationships between each element. He’ll usually send you 2 or more design concepts for you to choose between. Then he’ll further develop the one you choose.
Step 7 – Client review
Depending on the job, we’ll send the remaining copy in Google Docs and/or in a wireframe. Our designer will email your designs as JPEGs, and ask for your feedback. The more constructive your review comments, the faster we’ll get to what you want. Learn more about providing great review feedback…
Step 8 – Review changes
We’ll then make your requested changes and send back for re-review. If we’re working to a fixed price, you get 2 rounds of review changes included (unless agreed otherwise), on both copywriting and design.
Step 9 – Development & testing
If we’re building your website, we’ll make a start once the design is 100% signed off.
We’ll build it on our servers – so your existing site will remain completely unaffected while your new site is being built. (This is called a ‘staging site’.) Once the staging site is complete and we’ve tested it thoroughly on all major browsers, we’ll send you a link and ask you to review.
Once you’ve approved the staging site, we’ll make it live (i.e. when someone types your web address, they’ll see your new site, not the old one).
Step 10 – Handover
If we’re building your website, the last step is to ensure you’re comfortable maintaining and updating it. You’ll be able to add and edit content by yourself – using a simple Content Management System (CMS) – usually WordPress. We’ll provide training and documentation on the CMS.
See some samples of our work
Or contact us for a copywriting or design quote
If you’re after a website copywriter or web designer (or both) who doesn’t just go through the motions, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.