Guest blogging dead? Don't be ridiculous!January 21st, 2014 6 Comments
So Matt Cutts, head of Google’s web spam team, is taking aim at guest blogging. And well he should. Way too many spammers are doing it, and the massive amount of rubbish they’re posting is clogging up the internet.
But that certainly doesn’t mean guest blogging is dead.
What did Matt say?
He’s been hinting at this for a while, but yesterday he said it outright:
“…if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Does this mean the end of guest blogging?
No. Matt‘s deliberately trying to scare people. Not fear-mongering, just alerting people to the fact that they’re gonna be looking at guest-posts a lot more closely. Perhaps guilty until proven innocent?
In fact, Matt says as much himself, in the comments of his post:
“I wanted to give people a heads up mainly because the practice has gotten so spammy. There are certainly reasonable and valid reasons to consider guest posts, but regular site owners should be aware of the risks as well. I was talking to a small business owner recently and she was delighted that someone wanted to write a guest blog post. She thought that her small blog was being validated, when in fact it was being targeted.”
Just keep writing good quality
Genuine, helpful, authoritative, relevant guest blogging will – and should – always exist. And Google would be crazy to penalise it. It simply won’t happen. Obviously they’re going to try to penalise the spam, but not the good stuff.
The only thing I think we have to worry about is getting incorrectly labelled spam. But that’s always been the case.
All you have to do is continue to write good quality posts. And accept only good quality posts on your own blog. Matt advises this second bit too:
“I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.”
The moral to the story?
So, the message is…
Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!
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