Google Panda, Penguin, Peter Pan... All I can say is, I TOLD YOU SO!March 21st, 2013 4 Comments
I received an email this morning:
before i buy, is your seo copywriting book updated re panda?
The table of contents looks fab and I am sure its useful but am wondering, is this book updated, given all the changes about organic content since Panda?
But I can’t hold my tongue any longer. All I can say is, “I told you so!”
What are Panda & Penguin?
Panda and Penguin are simply updates that have helped Google get better at filtering quality pages from crap pages. Sites that use keyword stuffing, link schemes, cloaking and other dodgy tactics will be penalized. Sites that don’t, won’t be. And sites that deliver an all-round good user experience, with great quality content, will do well, whereas sites with merely ‘good’ content, or outright bad content, will do poorly.
Now for the fun part…
At the risk of sounding like your parents, I’ve been saying for years that it’s crazy for us to spend so much time trying to be too clever (or worse, yet, trying to game Google). Why not spend that time creating high quality content instead? Here are some of my rants:
The short answer to this morning’s email question is this: No, my ebooks haven’t been updated to accommodate all the recent algo changes, like Panda and Penguin. But only because they don’t need to be updated. They preach pure white-hat SEO based on high quality content and genuine social engagement. Panda and Penguin haven’t changed that at all!
Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!