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Please comment below with your thoughts. I'm not so old a dog that I can't learn a few new tricks!

Filed under: Copywriting, Facebook, Headlines, Readability, Social Media, Usability, Web Copy,

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  1. Angus wrote on

    Hi Glenn

    I agree with everything you say except for one point: there’s no “grammar rule” against using the passive voice! The passive voice is a basic part of English grammar. No grammarian in the world would dispute that. Avoiding it is just a usage preference (one that shouldn’t always be followed, as your example shows).

    Anyway, I’ve been enjoying the blog!

  2. Glenn (Owner) wrote on

    Hi Angus. Right you are! Chose the wrong word. It’s more of ‘an accepted copywriting guideline’…

  3. Pingback: Usable Words Blog — How I was taught to stop worrying and love the passive voice

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