Bluebay is an Australian-owned independent home loan provider. They’re part of Australia’s leading construction, property and finance company, ABN.
What they needed
In 2012, as part of a national re-branding exercise, they asked me to write their web copy, some EDMs and flyer copy for a program called My Home Plan, and two video scripts and flyer copy for an innovative new home finance offering called Smart Families.
What we did
Throughout 2012, I wrote 31 pages of SEO web copy, all the copy for a 7-email auto-responder series, 9 pages of video script and the copy for 2 promotional flyers. I’m particularly proud of the video scripts, because for these I didn’t just write the copy, but also conceived the scene premise, the characters and the underlying relationship dynamics.
What the client thought
“I really like it – it appeals to both audiences, has some light hearted stuff in and covers all the important points.”
Lindsay Giardina, Marketing Manager
Read a sample
Think we can help you in a similar way? Contact me for a quote
If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.