Anna Roe & Co is a small Australian online retailer of handbags, brief-cases and luggage.
What they needed
In 2011 the company’s founder contacted me for help increase conversions for one of their flagship products, the Venezia Duffle bag. She asked me to rewrite the manufacturer-supplied copy in a more engaging style.
What we did
First I spoke with the client, to get a feel for the product and its strengths, and to find out how she wanted to position it. She was happy to try something a little more adventurous and entertaining than the boring sales copy used by most e-commerce retailers. So I decided a humorous James Bond take might be a good approach. I established the masculinity of the bag by associating it with the iconic James Bond character, and drew on the decades-old Connery vs Moore debate to define the bag’s specific personality.
What the client thought
“LOVE it!!! Laughed out loud [partly in sympathy for Roger] but think this is a great approach. I would think this may hit the target square on.”
Annelies Roe, Founder
Read a sample
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If you’re after a world-class copywriter or web designer who goes well beyond mere copywriting and design, call Glenn in Sydney Australia on 0413 388 991 or email me for a quote.