May 14th, 2015
If there’s one thing I’ve learned in my 13 years as a copywriter, it’s that you should never assume the customer’s right. In fact, when it comes to what their copy needs to say, I usually assume they’re wrong! I don’t mean to sound rude or arrogant. I’ve had some amazingly smart clients, over the years. People […]Read more...
May 1st, 2015
Things are a bit quiet here, after the NSW storms, so we’re running a special. For the next 7 days, you can get your copy and design jobs done for just $99/hr. That’s nearly half price! See some of our work Copywriting portfolio… Design portfolio… Fixed price quote, if you like Even if you want […]Read more...
April 29th, 2015
We hear a lot about power copywriting, but what about copywriting without power? After the recent NSW storms, in which my area was declared a natural disaster zone, my home and office were without power for 6 days. Here’s what I learned about copywriting without power, during that time… CrashPlan is more than a backup […]Read more...
April 9th, 2015
Copywriters love software. The copywriters I speak to anyway. Whenever I post about it on Google+ or Twitter, I get a lot of replies and some very interesting discussion. Seems to me the only things copywriters like to talk about more are grammar and punctuation. (And that’s saying something!) I already wrote a blog post about software: 17 […]Read more...
March 19th, 2015
Freelance copywriting is tough for anyone. If you’re in a relationship, it’s even tougher. Not just because of the obvious stuff like taking a pay cut (mine dropped $3,750 per month when I left my salaried role as a technical writer). And not just because you have less time together. There are quite a few, much […]Read more...
March 6th, 2015
I don’t like rules. Usually I spend more time deliberately breaking them than following them. (Just ask my wife.) But there are some copywriting rules that must be observed. Like the most important one: “Write a great headline”. You MUST do that (or at least try your hardest). I’m sure you can think of a few more […]Read more...
January 22nd, 2015
JUST KIDDING, KATE! Bahahaha! I’m so funny. ;-) No idea what this is about? Don’t worry, it’s nothing important. Just having a laugh with a competitor of mine, Kate Toon. She said this morning she’s writing a post on the differences between male and female copywriting clients. I threatened to steal her thunder. And here […]Read more...
December 10th, 2014
Something interesting happened to me the other day. Something a little disturbing. And it got me wondering if it’s happened to other freelance copywriters too. But first, a little context… My house is right next-door to a council reserve. It’s almost surrounded by trees called Angophoras – a flowering variety of Eucalyptus or ‘gum’ tree. Here’s […]Read more...
October 29th, 2014
Last week, I wireframed a client’s new home page. He reviewed it over the weekend and, today, asked what I plan to put ‘below the fold’. My answer: “Nothing. I don’t think you should use a long home page.” Why? Well first, let me clarify what ‘below the fold’ means… Before I explain the above answer, here’s […]Read more...
September 9th, 2014
Quoting is tedious. Especially if you do it a lot. But if you cut corners, you can make silly – sometimes costly – mistakes. Templates are a must As a minimum, you have to use a proposal template. A boilerplate with all the stuff you commonly include in your copywriting proposals. Then, when you’re asked […]Read more...