November 19th, 2012
This is a guest-post from the fabulous and glamorous Kate Toon, a Sydney SEO copywriter and SEO consultant. Are you guilty of any of the mistakes she mentions? (I bet you are! ;-) Over to Kate… I’ve been building websites since 1996. In those days we were chuffed that they weren’t in black and white […]Read more...
August 28th, 2012
July 6th, 2012
As with all writing, the trick with property descriptions is to be creative. Not for art’s sake, but for your reader’s sake. And ultimately for the sake of your response rate. It’s not the sort of advice you usually hear about writing property descriptions, I know. You’re normally told to write about benefits, write about […]Read more...
October 27th, 2011
I don’t often publish guest posts on this blog, but when Alex Petrovic, of Dejan SEO, approached me with an idea to write about the role of quality copywriting in reputation management, I was intrigued. It’s not something I’ve been involved in, myself, so I was keen to hear his thoughts. I’m glad I made […]Read more...
May 4th, 2011
After the fun of last year’s Mothers Day special (that still makes me laugh!), I’ve decided to run it again this year… In honor of all the hard work the mums of the world are putting in, I’m running a Mothers Day Special on my ebooks. (It may be a bit like buying a lawnmower […]Read more...
April 13th, 2011
Some good writer friends have been pissing me off. I’m looking at you, James Chartrand, Amanda Gonzalez, Peter Shallard and Rachel Eldred. I love you, ‘n all, but enough’s enough!!! Amanda seems intent on eliminating exclamation points. Rachel’s almost as dedicated. Peter tells me I’m not as busy as I think I am, and James […]Read more...
April 1st, 2011
I stumbled upon this page today. Here’s a screenshot of it: I hated it. Maybe I just need another coffee, but I found myself switching off in the first sentence. What’s wrong with it? There are quite a few things wrong here, and I’ll touch on a few of them, but the thing I want […]Read more...
March 31st, 2011
I tweeted this question this morning: Unfortunately, my Twitter friends weren’t able to help me out much. Thanks anyway guys! You know I love you! So I had to actually do a bit of searching for myself! (Unacceptable, I tells ya!) What my search turned up Here’s what I found (all from Jakob Nielsen, and […]Read more...
March 16th, 2011
Bloggers and article marketers, if you’re outsourcing your writing, DON’T give it to a copywriter. I mean, let’s think about this… It’s about content marketing & SEO You want a link-worthy, keyword-rich piece, right? Something people will read, appreciate and share? (If you’re guest-blogging or article marketing, you want the same, because that’s what will […]Read more...
February 8th, 2011
Pssst. Don’t tell any of my prospective clients, but I reckon some of the best copywriting lessons come from songwriters. It’s not surprising, really, when you think about it. After all, it’s their job to engage listeners, and to compel them to buy. So I thought I’d list some of my favorite songwriters and discuss […]Read more...