October 19th, 2016
Every other day, someone asks me how much I charge to write articles. They don’t always call them that – they might call them newsletters or blogs – but however they label it, that’s what they mean. Trouble is, when I ask them to show me a sample of what they’re after, quite often what they […]Read more...
October 14th, 2016
Most freelance copywriters who hit me up for work are pretty good writers. Some are actually great. But I still haven’t outsourced any work for years. Here’s why… Being a good writer – even a great writer – is only half the battle. If that. The real challenge for most of my jobs is figuring […]Read more...
September 21st, 2016
Before I started my copywriting business in 2002, I bought all the usual tools. A solid Windows PC, a printer, a landline phone, a fax, some office furniture, a paper diary, a good pen, a bookshelf, a filing cabinet, a whole heap of power boards, some business cards and countless other bits and pieces. And after spending all […]Read more...
July 11th, 2016
I’m obsessive about facts I’m obsessive about many things. From finding exactly the right phrasing for a job to upgrading everything in exactly right order in Clash of Clans. But I’m particularly obsessive about facts. As a freelance copywriter, I have to write about something new every day. And to do that credibly, I have to learn a […]Read more...
June 30th, 2016
A question from an aspiring copywriter This morning an aspiring copywriter asked me: “You mentioned you had no formal training in copywriting. Where did you learn the technique when you just started out? Books? The internet?” As always, I ended up with an essay for an answer, so I thought I’d share it here… My […]Read more...
March 11th, 2016
I’m a little obsessive. It manifests in a lot of ways, but religiously tracking stuff is one of the big ones. The distances I walk, and how long it takes me. My weight. The aisles things in my shopping list are in. How long since my son broke his leg. How long since I last snapped at […]Read more...
November 24th, 2015
I really wanted to like Office 365. I’m a Word power user; I’ve used it as a professional writer and a tinkering geek for 20+ years, doing a lot more than just writing (e.g. fields, macros, templates, styles, etc. to automate proposals). Stuff like this… I still think it’s the best word processor out there. […]Read more...
November 17th, 2015
I’ve never really talked about my personal problems here Sure, I’ve blogged about the challenges of working from home, and I’ve laughed at my obsessiveness and my social awkwardness. But it’s all been pretty light-hearted. That’s because I’ve always wanted prospective clients and other copywriters to assume I enjoy a comfortable, happy lifestyle as a […]Read more...
October 16th, 2015
Most of my clients want conversational copy. They’re happy with contractions, incomplete sentences and sentences that start with conjunctions. That sort of thing. They know it’s all about keeping the reader reading. But very few are prepared to take the next step. To say, “fuck it, I’m gonna make a real statement here!” (Not necessarily by […]Read more...
September 17th, 2015
Why I did it, what’s good and bad about it, and a few handy tips in case you’re planning to do it yourself.Read more...